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Tag Archives: Also

Robust job market gains could also mean interest rates remain high

January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high

Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down

Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz  @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters.  Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down

The Inflation Reduction Act is also an enormous climate bill. What’s in it?

By Talib Visram   July 28, 2022   Thanks to an unanticipated U-turn from Senator Joe Manchin, Senate Democrats have reached a deal on a new reconciliation bill that, if passed, would offer the most funding in history to curb carbon emissions and protect energy security. It’s framed as the Inflation Reduction Act, because it … Continue reading The Inflation Reduction Act is also an enormous climate bill. What’s in it?

Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers