Sonos’ chief product officer is also leaving the company The role has been made redundant as the company reverses course from last year’s mobile app fiasco. anna washenko Updated Thu, Jan 16, 2025 Sonos Sonos is continuing to clean house as the company recovers from the hits it took following a disastrous … Continue reading Sonos’ chief product officer is also leaving the company
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Robust job market gains could also mean interest rates remain high
January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high
Offices are getting smaller, but they’re also getting nicer
By Nate Berg July 05, 2023 Offices may not be going extinct, but they seem to be getting smaller. Data from the commercial real estate services firm CBRE shows the average office lease square footage on a downward slide compared to before the pandemic. For some offices, this shift away from quantity is opening … Continue reading Offices are getting smaller, but they’re also getting nicer
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
The Inflation Reduction Act is also an enormous climate bill. What’s in it?
By Talib Visram July 28, 2022 Thanks to an unanticipated U-turn from Senator Joe Manchin, Senate Democrats have reached a deal on a new reconciliation bill that, if passed, would offer the most funding in history to curb carbon emissions and protect energy security. It’s framed as the Inflation Reduction Act, because it … Continue reading The Inflation Reduction Act is also an enormous climate bill. What’s in it?
Why a return to work might also mean better focus time
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
Pricing is also messaging
Plus, marketers respond to Omicron in our Events Participation Index. Chris Wood on December 17, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Pricing is also messaging
Optimizing for “People Also Ask” SEO
John Bogna May 18, 2021 Since about 2015, the “people also ask” (PAA) question box has steadily become more prominent in Google’s search results. It’s one of a few recent additions to shake up SEO in recent years. The growing prevalence of “people also ask” results has left marketers wondering how they affect SEO and … Continue reading Optimizing for “People Also Ask” SEO
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others
Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers
Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers