“There’s always something new to uncover. … It’s a giant sandbox where I can just take all the toys and move them wherever.” Constantine von Hoffman on April 11, 2023 Q: So how did you get to where you are today?How I ended up here is just being exposed to marketing service providers and … Continue reading MarTech Salary and Career: Greg Morales on the joy of always learning
Tag Archives: Always
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data
2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
7 Blind Spots That Will ALWAYS Get You Into Trouble
Achim Nowak July 21, 2021 Last Thursday, Shwan Lamei and I were strolling through the charmed side streets of Brookline, a close-in Boston suburb. Shwan, former “high-potential” corporate executive, dropped out of corporate life 2 years ago. Founded a start-up in the energy-conservation arena with a business partner, Daria. Has been riding the ups and … Continue reading 7 Blind Spots That Will ALWAYS Get You Into Trouble
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can’t be put back in the bottle Kim Davis on May 6, 2021 “Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on … Continue reading Events of the future will be hybrid and “always on”
Why Digital Transformation Always Needs To Start With Customers First
Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First
1st Page Google Results Don’t Always Have 10 Results
Jason Khoo August 26, 2020 We’ve all used Google before, we’ve all scrolled down the pages of results looking for the answers we need, and we all know that all Google SERPs have ten results. It’s common knowledge. For this reason, most SEO strategies are developed with one main goal in mind and that’s to … Continue reading 1st Page Google Results Don’t Always Have 10 Results
You Always Have Power
Donna Miller August 17, 2020 This week, many of us found ourselves experiencing power outages. We were in our offices, we had no electric, we had no power, we had no air conditioning, and we had no internet. Oh my goodness; we had no internet! And I don’t know about you, but my cell phone … Continue reading You Always Have Power
Management’s Ideas Are Always Better
Steve DiGioia August 7, 2020 Many times, we managers think we have all the answers, that we know it all, and our way is the one correct way to do things. After all, we’re management, and our ideas are always better. But that’s not the case. The employees who do the job each day usually … Continue reading Management’s Ideas Are Always Better
Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
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