Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. Janet Driscoll Miller on September 1, 2017 The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to … Continue reading Why microsites aren’t always ideal for SEO
Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes
John Nemo — June 26, 2017 Follow @JohnNemoPR — June 26, 2017 On July 17, 1982, an unexpected and unanticipated sound signaled the launch of an unforgettable musical icon, along with providing a timeless business lesson. The sound was so stunning, so shocking, I had to go back over the audio to make sure I … Continue reading Why You Shouldn’t Always Listen to the Audience
Brittany Berger — April 16, 2017 Follow @thatbberg— April 16, 2017 Okay, I think I’m a pretty productive person. Not quite Beyonce-level productivity, but it’s impressive. I have a day job, a freelance business, two blogs, an online course, a social life, and plenty of time for Netflix binges. I also sleep. Both “like a … Continue reading 5 Productivity Best Practices I Almost Always Ignore
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
Simon Davies — February 27, 2017 Follow @SimonTheoDavies— February 27, 2017 Ruthlessness and competitiveness tend to be attributes associated with individuals in the world of business. This has been typified by Gordon Gekko in Wall Street and Ayn Rand’s novel, Atlas Shrugged. Meanwhile, kindness is often an afterthought and sometimes seen as an inconvenience. But … Continue reading Nice Guys Always Win: Why Having a Heart is Good for Business
Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Colleen McKenna — January 24, 2017 Follow @Colleen_Intero— January 24, 2017 At least once a month, I have the opportunity to spend three hours with CEOs talking about LinkedIn. I respect their insight, feedback, and questions. In a recent group, one CEO expressed his frustration with having two salespeople poached and his displeasure with LinkedIn. … Continue reading Why You Need to Always be Sourcing Talent
John Nemo — January 20, 2017 Follow @JohnNemoPR— January 20, 2017 “I think that’s the fastest way to grow a business is to connect with your customers, not convince them.” Business Growth Advisor and Consultant Nigel Green shared that thought with me on a recent podcast interview, and I haven’t been able to get the … Continue reading The Unusual Interview Question a Top Team Builder Always Asks
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. Trond Lyngbø on November 18, 2016 Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, … Continue reading Why SEO should always complement your content marketing
