Tag Archives: Always

Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works

Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works →

Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media

Branding In Social Media

by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media →

Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask)

WordPress Plugins

by Susanna PerkinsSeptember 20, 2016 Widgets are an important part of WordPress, and sadly, one of the most misunderstood. According to WordPress.org: WordPress Widgets add content and features to your Sidebars. That’s like saying a Rolls Royce will get you to the grocery store — it’s perfectly true, but doesn’t go nearly far enough. Widgets … Continue reading Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask) →

Why the Cheapest Payment Gateway is Not Always the Best

eCommerce

by Sandra Wrobel-Konior Follow @sandriczAugust 31, 2016 Choosing the right payment provider for your website can be difficult and there are lots of points you need to consider. Particularly important when you’re just starting a business is a pricing and fee structure. And, of course, you’re looking for the cheapest payment gateway. But, the cheapest … Continue reading Why the Cheapest Payment Gateway is Not Always the Best →

Constant Disruption Is, And Always Has Been, The New Normal

Productivity

by Shawn Parr Follow @bulldogdrummondAugust 15, 2016 I don’t know about you, but when I step back from it all, it feels like we’re living in one of the most disruptive and dynamic periods in human history. Nothing stays the same because nothing ever has—or ever will. Arriving in London on the heels of the … Continue reading Constant Disruption Is, And Always Has Been, The New Normal →

Why Investing in Training Will Almost Always Give a Positive Return on Investment

Training

by Andy Calloway July 27, 2016 Follow @andycalJuly 27, 2016 They say that practice makes perfect, and it is true not only with anything creative but also with the working world. Training is an integral part of making any company efficient and profitable. Training done poorly, however, can result in a major decrease in productivity … Continue reading Why Investing in Training Will Almost Always Give a Positive Return on Investment →

SAINT Myth No. 1: Classification Reports Always Mean What They Say

Reports

by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say →

Your Coaching Discussions Always Have A Context

Coaching Sales

by Dave Brock June 17, 2016 Follow @davidabrockJune 17, 2016 A few days ago, I had a great discussion with a reader who had just finished reading the Sales Manager Survival Guide. He’s a senior sales executive who wanted to immediately start applying some of the lessons in coaching the managers reporting to him and … Continue reading Your Coaching Discussions Always Have A Context →

4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice

Facebook Advertisement

by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice →

3 Reasons Why Viral Video is NOT Always What You Want for Video Marketing

Video Marketing Mistakes

by Andre Oentoro June 6, 2016 Follow @breadnbeyondJune 6, 2016 Getting a video to go viral is the dream of every modern marketer. Brainstorming creative ideas for hours, hoping that the outcome will skyrocket us to the top of people’s product list… It’s all a fun and challenging game until it ruins your whole video … Continue reading 3 Reasons Why Viral Video is NOT Always What You Want for Video Marketing →