by Jim Lounsbury April 30, 2016April 30, 2016 You’re good at what you do. You listen to your clients. You take their chicken-scratch briefs and create astonishing videos that live and breathe. You have refined your craft to the point that you can give your client exactly what they want. More exposure. Views. Engagement. But … Continue reading 5 Things Video Pros Should Always Invoice For
by Jaime Nacach April 8, 2016 Follow @bloominariApril 8, 2016 The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the … Continue reading 5 Reasons to Always Use a Landing Page
by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
by John Nemo January 23, 2016 Follow @JohnNemoPRJanuary 23, 2016 I shouldn’t even have to say this, given we’re all adults and common sense should rule the day, but here goes … It is one thing to CLAIM authority. It’s quite another to DEMONSTRATE it. The LinkedIn Gold Rush These days, I can’t click a … Continue reading What Successful Sales People ALWAYS Do
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
by Steve DiGioia January 18, 2016 Follow @stevedigioiaJanuary 18, 2016 …that’s one of the worst things an employee can say to me. Something happened the other day that reminded me of a time when I was still new in this business. Yes, I didn’t have the 25+ years of experience as I do now but … Continue reading We’ve Always Done It This Way…
Colleen McKennaOctober 5, 2015 As more and more LinkedIn members decide LinkedIn has merit for selling and recruiting, there is an assumption that just because you’re on LinkedIn it’s going to “automagically” work. I often hear: I’ve been on LinkedIn a long time, it’s my number one source for leads. OR I’ve been on LinkedIn … Continue reading Why LinkedIn Doesn’t Always Work
Ian SpencerSeptember 17, 2015 When it comes to getting more sales and enquiries from countries outside of your operating base, the challenge to not only attract but also convert this business is often significant, as understanding more than one language and culture can often be something that takes a while to learn and then perfect. … Continue reading When It Comes To Website Translation, Professional Is Always Best
Helen LevinsonAugust 19, 2015 It’s no secret that our company had high turnover in 2014. Why? Because our goal was to have a team that believed in a good culture, that held themselves accountable, and were customer evangelists. While we hired a full stack team in the early stages of our startup, we realized that … Continue reading Turnover Isn’t Always Bad
