Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps
Amazon Advancing AWS, Ads, Search Businesses by Laurie Sullivan @lauriesullivan, August 11, 2023 Amazon this year will make up 7.5% of the overall global digital advertising market worldwide — growing to 9.2% by 2025, per the forecast from Insider Intelligence. Advertisers are finding they “can basically have a really nice attribution loop in terms of … Continue reading Amazon Advancing AWS, Ads, Search Businesses
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
By Chris Stokel-Walker The clock is ticking for e-commerce giant Amazon, as the Federal Trade Commission is reportedly preparing an antitrust lawsuit against the online retailer for being too powerful across too many areas. This week, Politico reported that the FTC could launch a lawsuit against Amazon as early as August that could break … Continue reading The case against the FTC’s Amazon antitrust case
Amazon wants employees to return to the office in May Igor Bonifacic @igorbonifacic Starting in May, Amazon will require employees to work out of the office at least three days per week. The company announced the plan in a memo published on Friday and attributed to CEO Andy Jassy (via CNN). In advocating for … Continue reading Amazon is reportedly making employees relocate for return-to-office
Amazon and Apple Just Got Hit With a $218 Million Fine. Here’s Why Brad Anderson / Jul 18, 2023 Apple and Amazon were fined a combined $ 218 million by Spain’s antitrust watchdog for anti-competitive practices. The penalty for Apple was $ 161 million, while Amazon’s was $ 56.7 million. The two tech giants … Continue reading Amazon and Apple Just Got Hit With a $218 Million Fine. Here’s Why
Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’ by Fern Siegel , July 14, 2023 Creating an ad campaign means months of hard work — strategy, creative, media planning — and all can be upended by bad media placement. That’s the premise of Amazon Ads new campaign, created by Anomaly. Rufus handled media Debuting … Continue reading Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’
The best wireless earbuds for 2023 Noise-canceling, sport models and budget earbud options galore. Billy Steele Companies continue to find new ways to impress with true wireless earbuds. There’s no doubt the popularity of Apple’s AirPods helped make them a mainstay, but plenty of others offer reliable connectivity, great sound and active noise cancellation … Continue reading The best Amazon Prime Day deals for 2023
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges
