The Scary Links Among AI, Data, Privacy — And A $24M Fine by Mike Azzara , Op-Ed Contributor, May 24, 2018 Editor’s Note: We’re rerunning this post — especially timely since the EU’s General Data Protection Regulation goes into effect tomorrow, May 25. In other contexts, I write a lot about cybersecurity. So, when I … Continue reading The Scary Links Among AI, Data, Privacy — And A $24M Fine
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Mentoring Continues to Build Momentum Among Innovative Organizations
Diane Craig — December 13, 2017 Follow @CorporateClass — December 13, 2017 Channeling energy into helping more junior colleagues prosper is an expectation within many organizations. Mentors have four key roles: Acting as a sounding board, offering impartial advice and support Guiding, based on greater experience Opening doors with introductions Providing feedback There is an … Continue reading Mentoring Continues to Build Momentum Among Innovative Organizations
The Number One Marketing Interview Complaint among Hiring Managers
Mark Miller — February 1, 2017 Follow @MMtwopointfive— February 1, 2017 As marketing job recruiters with more than a hundred years of experience between us, we’ve seen thousands of candidates come and go through the hiring processes of innumerable clients. Over the years we’ve placed marketing professionals in positions of all levels, from junior roles … Continue reading The Number One Marketing Interview Complaint among Hiring Managers
Why Email is Still King Among Digital Communication Channels
Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels
Email is Among the Most Effective Affordable Marketing Services
by Steve Hamm April 13, 2016 Follow @maasprosrduApril 13, 2016 Entrepreneurs and new start-ups rely on affordable marketing services to grow their businesses without dedicating too much of the advertising budget to promotions. Did you know that email marketing excels at attracting new customers, keeping current ones loyal and saving you money in the process? … Continue reading Email is Among the Most Effective Affordable Marketing Services
3 Tips on How to Make Your Marketing Emails Stand Out Among the Noise
by Liz Papagni March 27, 2016 Follow @mrktgworxMarch 27, 2016 Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you – A perfect, open invitation … Continue reading 3 Tips on How to Make Your Marketing Emails Stand Out Among the Noise
Differentiation Strategy: Standing Out Among The Competition
by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition
Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Mobile Health Adoption Growing Among Doctors, for Apps and Content
Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content
Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males
The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance. Martin Beck on January 23, 2015 Pinterest is still looking for a few more good men. The social bookmarking site has a hammerlock on women — Pew Research found … Continue reading Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males