Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
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The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani
by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani: We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani
Q&A With Accenture Interactive Content Studio’s Donna Tuths
by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths
Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
Q&A: The Value Of SEO For Small Businesses
by Aaron Baar, Staff Writer, March 1, 2016 The value of search is pretty obvious. It’s a way for consumers to find your business at exactly the time and place where they’re looking for you. But new research from business-to-business research firm Clutch finds that half of small businesses in the U.S. (those with 1-10 … Continue reading Q&A: The Value Of SEO For Small Businesses
Q&A With Gary Klein: Media Job Hunting
by Charlene Weisler, January 6, 2016 Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, a corporate executive search firm. In a time when media jobs are fluid, layoffs seem to occur at even some of the most heralded companies, … Continue reading Q&A With Gary Klein: Media Job Hunting
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