Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent by Laurie Sullivan @lauriesullivan, July 14, 2023 How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared … Continue reading ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult. William Terdoslavich on May 5, 2022 With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of … Continue reading How to make the most of cohort analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis
Aneeca Younas Last updated: 4 March 2022 Starting your marketing or website building journey? A common train of thought is that if you’ve got the quality and popularity to back your site, then your rankings will take care of itself. Unfortunately, this is not how Google or other search engines work. Google currently indexes an … Continue reading Top SEO tools for keyword research and competitor analysis
Christa Tuttle December 4, 2021 Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. What matters is focusing on your team’s social media strategy, narrowing in on what works best for your organization. … Continue reading 6 Questions to Ask When Conducting a Competitor Social Media Analysis
Steven Imke October 19, 2021 A break-even analysis is a technique used by business owners to assess how many units and at what price they need to sell them at to make a profit. The analysis takes into account the fixed and variable costs of a business as well as the sale price to determine … Continue reading Why You Need to Conduct a Break-Even Analysis
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home
