Milosz Krasinski November 23, 2020 As all internet marketers are aware, backlinks are the crux of the whole SEO business. These form one of the most important signals for Google when it examines your website therefore, you want to learn as much as possible about your backlink profile. This knowledge will let you acquire new … Continue reading How to Conduct Backlink Analysis and Find New Opportunities
Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now
Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Jeff Previte September 23, 2020 As you are strategizing for business growth, you might realize that you need to reset and consider what your business is doing well, what you’re struggling with, what your growth opportunities are, and what obstacles stand in the way of your goals. The best way to check in with the … Continue reading How to Conduct a SWOT Analysis
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
Katy French July 2, 2020 According to iHire’s 2019 Employer Branding Pulse Survey, 59.3% of companies either don’t have an employer branding strategy, or don’t know if they do. If you fall into that camp, it’s time to remedy that ASAP. The hiring game has changed. Job candidates expect a lot more than a paycheck … Continue reading How to Do an Employer Competitive Analysis
Brandon Leibowitz — June 1, 2020 Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, although it’s … Continue reading How to Do Competitive Analysis in 2020: A Step-by-Step Guide
Mia Jacobs — May 12, 2020 A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects that are affecting your churn rate, including your customers’ needs and whether they are being met. These insights will fuel your next steps and help … Continue reading You Need a SaaS Churn Analysis ASAP. Here’s Why.
Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]
Kenna Griffin — April 7, 2020 My best friend has a sign in her bathroom that reads: “Indecision may or may not be my problem.” I find it funny every time I read it, even though she seems pretty decisive to me. If we’re honest with ourselves, we probably all have times when we overthink … Continue reading Identifying and Overcoming Analysis Paralysis
