Steven Imke — February 24, 2020 What is a SWOT analysis? SWOT is an acronym that stands for Strengths Weaknesses Opportunities and Threats. Strengths and Weaknesses are internal factors that you can control while Opportunities and Threats are external factors that you cannot. You will also notice that Strengths and Opportunities represent positive or helpful … Continue reading SWOT Analysis – How to Conduct a Proper One
Sanya Taylor — February 19, 2020 When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target … Continue reading 5 Key Steps to Conducting a Competitive Analysis
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
Anand Srivastava — January 27, 2020 Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss … Continue reading In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?
Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn
Gleb Tsipursky — November 21, 2019 Follow @Gleb_Tsipursky Isn’t it wonderful to have certainty, confidence, and clarity about what you’re going to do going forward? In the context of our increasingly disrupted, globalizing, and multicultural world, business leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our … Continue reading Your SWOT Analysis is Broken (Here’s How You Can Fix It)
Moz Develops New Metrics For SEO Analysis by Laurie Sullivan @lauriesullivan, October 11, 2019 Moz’s Domain Analysis, a free tool from the search marketing analytics and SEO company, launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the company’s scientists. Those include the typical … Continue reading Moz Develops New Metrics For SEO Analysis
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019 It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn
Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War
