Tag Archives: Analysis

Improve customer experience with scenario analysis

Customer Experience

Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization. Laura Patterson on August 26, 2019 Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, … Continue reading Improve customer experience with scenario analysis →

The most important skills for tomorrow’s CMO: Data analysis, privacy and security

Content Management

CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security →

How Leaders Can Make Better Decisions Using Scenario Analysis

Leadership Lessons

Darleen DeRosa — July 9, 2019 Follow @onpoint_llc — July 9, 2019 Leaders who possess good strategic thinking skills are an asset to any organization. They are able to accurately assess existing circumstances, factor in potential variables that could change those circumstances, and then determine the best course of action to take. There are many … Continue reading How Leaders Can Make Better Decisions Using Scenario Analysis →

A Statistical Analysis on Why eCommerce Businesses Fail [Infographic]

eCommerce Mistakes

Zeeshan Khalid — April 1, 2019 — April 1, 2019 E-commerce stores bring enormous opportunities to generate massive revenues. With a sustained customer base and scope, this business has proven to be lucrative. However, their are certain pitfalls accompanied with it, which makes it extravagant to few determined individuals. No matter which business niche you … Continue reading A Statistical Analysis on Why eCommerce Businesses Fail [Infographic] →

Economists Latch On To Google Search, Trends Data For Analysis

Data Driven Techniques

Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan  @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis →

How to Use Predictive Analysis to Improve Customer Retention

Predictive Analytics

Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention →

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