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Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
UBS Analysts Estimate Costs Of Google Bard On Search Queries by Laurie Sullivan @lauriesullivan, March 17, 2023 There has been little written about the cost of a search on the environment — and even less about the cost of a search query through AI-powered chatbots. Initial fears of high costs were sparked when Alphabet Chairman … Continue reading UBS Analysts Estimate Costs Of Google Bard Search Query
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022 Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels by Laurie Sullivan @lauriesullivan, November 1, 2019 Pinterest this week reported a loss of $124.7 million, or 23 cents per share, in the third quarter of 2019, compared with a loss of $18.9 million, or 15 cents per share, in the year-ago quarter. Analysts sit … Continue reading Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Kate Sena — August 18, 2017 — August 18, 2017 wynpnt / Pixabay There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players. Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. … Continue reading How to Engage With Analysts: Tips For Startups
Ranjani RaghupathiAugust 6, 2015 Being a social media analyst can sometimes be thankless. You look at way too many spreadsheets and juggle a lot more numbers than humanly handleable. While you slog your day off discovering amazing patterns in the data, your boss mostly dismisses them as “not insightful enough”. However, here are a few … Continue reading 8 Small Wins In Every Social Media Analyst’s Day
