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Tag Archives: Analytics

How advanced customer journey analytics is shaping the future of engagement

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024   Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and … Continue reading How advanced customer journey analytics is shaping the future of engagement

How search analytics can tailor messaging and maximize performance

Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024   Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason.  … Continue reading How search analytics can tailor messaging and maximize performance

How to use Microsoft Clarity for deeper website analytics

Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024   Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics

3 ways to use predictive analytics to make better decisions 

Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024   In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions 

3 ways to use data analytics to connect with Hispanic consumers

Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more. Mauricio Delgado on September 4, 2024   Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. … Continue reading 3 ways to use data analytics to connect with Hispanic consumers

Google Analytics 4 introduces benchmarking data

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024   Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data

Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024   As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Google Universal Analytics Data Disappeared On Schedule – Or Did It?

Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?

The data analytics hierarchy: Where generative AI fits in

How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI. Katie Robbert on June 11, 2024   Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation … Continue reading The data analytics hierarchy: Where generative AI fits in