Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. Alan K’necht on April 16, 2024 It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require … Continue reading Adopting consent-based analytics for long-term marketing success
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024 Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, 2024. With Google Analytics … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can we even do about … Continue reading How To Use Your Analytics In An Actionable Way
Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can we even do about … Continue reading How To Use Your Analytics In An Actionable Way (DD)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain. Juan Mendoza on January 8, 2024 Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google … Continue reading Web analytics is badly broken
How IoT & Analytics are Powering Modern Shipping Logistics Yash Mehta / Last Updated: Nov 15, 2023 Physical infrastructure is not the only driver of your ecommerce shipment anymore; data is an equally powerful navigator overhauling the logistics game. The rapid adoption of IoT technology is leading to an exponential surge in data. Concurrently, … Continue reading How IoT & Analytics are Powering Modern Shipping Logistics
For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
