Ben Mulholland — October 23, 2017 — October 23, 2017 “Productivity vs efficiency; which do you think is more important?“ A colleague asked me this the other day and I had to catch myself, because my initial response was: “Aren’t they the same thing?“ That’s the problem – the words have become so overused and … Continue reading Productivity vs Efficiency: How to Analyze the Performance of Anything
By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics
By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics
Alex Birkett — January 10, 2017 — January 10, 2017 Session replays are a common conversion research technique. And they can provide a lot of value. Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your … Continue reading A Better Way to Analyze Session Replay Videos
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success
Building out your content offerings is like furnishing an empty house — with so many options it’s hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research. Rebecca Lieb on February 16, 2016 We’ve previously discussed how to conduct a content audit. Part of that process is … Continue reading How To Analyze Your Content Needs
Micheline NijmehJuly 30, 2015 As a marketer, I’m a big believer in the value that marketing can provide sales teams. With messaging and content for multiple buyer personas, marketing delivers a strong foundation for the purchasing process. But, as someone who has worked in and with sales for a number of years, I also know … Continue reading Top Sales Organizations “Engage, Personalize, Analyze, Win … Repeat” [Infographic]
Timely and correct analysis of emerging sales trends is very important for the continued success of any business. Sales patterns of products in a segment are good indicators of the way the market is going to swing in the coming days. Upward or downward sales trends are indicative of the emerging path the sales will … Continue reading Sales Trends And How To Analyze Them
