Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
Benjamin Brandall — May 16, 2018 — May 16, 2018 Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of … Continue reading How to Write Your Company Mission Statement: 200 Top Examples Analyzed
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Allen Finn — June 11, 2017 — June 11, 2017 Here at WordStream, we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $ 60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average … Continue reading We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned
by Benjamin Brandall June 25, 2016June 25, 2016 The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Several decades back, advertising … Continue reading I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found
by Ty Rothstein April 5, 2016 Follow @https://twitter.com/AmitiRothsteinApril 5, 2016 15 seconds…that’s the amount of time you’ve got to captivate your visitors. We’re hoping that the average visit duration on your site is higher than that, and even if it is, what are people doing on your site? Are visitors taking a look at several … Continue reading 27 Homepages Analyzed: Create the Perfect eCommerce Homepage
