McKinsey Analyzes Economic Impact Of Generative AI by Laurie Sullivan @lauriesullivan, June 16, 2023 The impact of generative artificial intelligence (GAI) on productivity could add trillions of dollars to the global economy, according to data released this week from McKinsey & Company. The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually … Continue reading McKinsey Analyzes Economic Impact Of Generative AI
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies
