Shanelle Mullin — January 27, 2017 — January 27, 2017 Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving … Continue reading Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions
by Personal Branding Blog August 1, 2016August 1, 2016 It is a problem every business owner knows all too well. It prevents growth, thwarts progress, and slows business to a grinding halt. Whether you have a startup or are celebrating 50 years in business, you have experienced the pain of unpaid invoices. Businesses need income … Continue reading The Ancient Modern Art of Invoice Financing
Brian WallaceAugust 19, 2015 Modernization has made shipping easy—and easy to take for granted. With a blink of an eye and a click of a mouse, a blouse handmade in Japan can make its way to a clothing store in suburban Iowa in less than a week. Exchanging goods from one country to another has … Continue reading Modern Shipping Has Its Roots In The Ancient World
