Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Jordan ConJune 5, 2015 Recently, both Instagram (surprisingly) and Pinterest (less surprisingly) announced that buy buttons are coming imminently. It’s likely that these buy buttons will be widely available on these two platforms before Twitter and Facebook announce theirs. It’s unusual for these up-and-coming platforms to beat the giants, but it shows the tremendous potential … Continue reading Two More Social Media Buy Button Announcements
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
