The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Constantine von Hoffman on June 26, 2024 Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement … Continue reading Google announces upcoming GA4 features
Dead by Daylight maker Behaviour announces its second round of layoffs this year The company is firing up to 95 workers. kris holt Tue, Jun 4, 2024 Behaviour Interactive For the second time this year, Behaviour Interactive has announced a round of layoffs. The Dead by Daylight maker says it will dismiss as many as … Continue reading Dead by Daylight maker Behaviour announces its second round of layoffs this year
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads
Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
Meta Births A More Advanced Llama by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2024 Facebook, a Meta Platforms company, turned 20 on Sunday, which seems like an eternity for a technology company. Perhaps it is because Mark Zuckerberg, Meta founder, continues to invent new types of services to keep the company young. At least … Continue reading Meta Announces A More Advanced Llama
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
By Chris Morris November 09, 2023 Omegle, the anonymous video chat service founded in 2009, which saw a surge of popularity as people were isolated at home during the pandemic, has finally called it quits after 14 years. The closure comes following the settlement of a recent lawsuit that alleged Omegle gave sexual predators … Continue reading Omegle founder announces the site is shutting down in a wild goodbye note
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels. Kim Davis on September 20, 2023 Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B … Continue reading Channel99 announces verification pixel technology for B2B
Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
