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Tag Archives: Anonymity

Scaling personalized experiences: From anonymity to insight

Personalization Experiences

How can you tailor personalized  digital experiences from the first anonymous click to deep, insightful  engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024  In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight →

Smarter public transit comes at the cost of rider anonymity

Transportation Problems

Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone   Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity →

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