by George Simpson, Featured Contributor, October 6, 2016 Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company’s average cost per click by 35%, and by as much as 71%. … Continue reading Another Reason Not To Take Sick Days
Tag Archives: Another
Your Resume & LinkedIn Must Complement – Not Copy – One Another
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
Facebook’s testing another ad-free Pages design for desktop
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
Ditching The Performance Review! Another Look
by Dave Brock July 3, 2016 Follow @davidabrockJuly 3, 2016 There is no doubt the performance planning and review process in most organizations is broken. Too often, it’s a meaningless annual exercise of managers and their people filling out forms, having “the conversation” then going back to their real work. Too often, the review process … Continue reading Ditching The Performance Review! Another Look
How to Not Be Just Another Boring E-commerce Site
by Personal Branding Blog April 19, 2016April 19, 2016 Anybody can use a drag and drop website builder, upload a few products, and launch an e-commerce store. But, not everybody will experience success with this business venture. Here’s how to make your online store stand out from the rest. When hiring, look for good cultural … Continue reading How to Not Be Just Another Boring E-commerce Site
Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
Not Another Post About The Future Of SEO In 2016
Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture. Patrick Stox on January 22, 2016 Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the … Continue reading Not Another Post About The Future Of SEO In 2016
Do You Really Need Another “C” In The C-Suite?
by Denise O’Berry December 9, 2015 Follow @deniseoberryDecember 9, 2015 With digital transformation on the forefront of strategies to help companies sustain and grow in today’s changing business environment, there’s a lot of talk about the newest “C” on the block — the Chief Digital Officer (CDO). But it’s not necessarily a new title you … Continue reading Do You Really Need Another “C” In The C-Suite?
Content: It’s Not Another Channel
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
Google Bans Flash – Another Blow to Online Advertising (DD)
Laura DonovanSeptember 1, 2015 What’s in Your Website? Google’s announcement that beginning September 1, 2015 it will block Flash ads is just the latest blow to this now obsolete technology. For several years, Adobe’s Flash movies, animation and navigation bars were prized for websites and online ads alike. It was a way to get attention … Continue reading Google Bans Flash – Another Blow to Online Advertising (DD)