A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career
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Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services. Tony Byrne on May 2, 2022 “Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content … Continue reading Is WordPress really the answer for all businesses?
Brave Search has an answer for SEO spam
By Jared Newman April 20, 2022 Brave, the maker of a privacy-centric web browser and search engine, is addressing a big blind spot in its quest to take on Google by piping in search results from Reddit and other forums. Those forum threads will appear in a new “Discussions” breakout box whenever Brave’s … Continue reading Brave Search has an answer for SEO spam
IT Staff Augmentation as an Answer to Your Next Project
IT Staff Augmentation as an Answer to Your Next Project Vlada Tselomudrova / 17 Mar 2022 Today, most businesses benefit immensely from IT staff augmentation, enabling them to accomplish complex projects with top-notch technical staff from all parts of the world. Did you know that big-tech companies, including Microsoft and Apple, outstaff most of … Continue reading IT Staff Augmentation as an Answer to Your Next Project
Is the 4-day workweek the answer to the Great Resignation?
By Kathleen Davis February 21, 2022 The five-day, 40-hour work week is such an entrenched part of our culture that it’s easy to forget that it’s a relatively recent invention. The Industrial Revolution bore atrocious working conditions, including 12-16 hour days and six-or-seven-day-long work weeks. Then, in 1926, Ford became one … Continue reading Is the 4-day workweek the answer to the Great Resignation?
The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?
Amy Bennet June 23, 2021 For many organizations, in-house customer care feels like the right choice. It keeps you close to your customers and ready to serve them with your exhaustive knowledge of your products or services. But doing it all in-house also comes with its challenges. The newest publication from the Ryan Strategic Advisory … Continue reading The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?
The Product Launch Guide: 5 Questions to Answer Before Making the Leap
William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap
Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
Karl Sakas February 11, 2021 Employee ownership can be risky: Answer these 19 questions before you share equity During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the … Continue reading Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
The Secret to Longevity? The Answer May Inspire You
Daniel Burrus December 31, 2020 In a year like 2020, it is likely we have become professional reactors. Between COVID-19 and the uncertainties of the election, leaders and managers have jumped from fire to fire, putting out the blaze that has been this year. In response to that level of crisis management, organizations large and … Continue reading The Secret to Longevity? The Answer May Inspire You
5 Questions a Job Candidate Will Ask (and How to Answer Them)
Katy French July 27, 2020 The hiring process is tricky. You want the best talent for your brand, but at every stage of the journey, the things you say and the way you interact can either entice a candidate to take the next step—or prompt them to jump ship entirely. Hence, you need to understand … Continue reading 5 Questions a Job Candidate Will Ask (and How to Answer Them)