May 21, 2024 Your employees are afraid to take PTO, but a third are playing hooky from work anyway It’s not about company policy. It’s about company culture. BY Shalene Gupta Employees are struggling with burnout, but taking time off isn’t always that easy. For its latest report on out-of-office (OOO) culture, the Harris Poll surveyed … Continue reading Your employees are afraid to take PTO, but a third are playing hooky from work anyway
When it comes to successful marketing campaigns, creativity and technology go hand in hand. Steve Petersen on March 24, 2022 In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops … Continue reading Who’s a marketer anyway?
Mark Irvine — November 25, 2019 Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now … Continue reading Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Kenna Griffin — October 11, 2019 I’ve never known a student editor who felt ready to become editor-in-chief. Not one. In almost two decades of working with student editors across the nation, I’ve never met a single editor who said, “I’m so ready for the EIC gig.” Instead I’ve heard students say, “I’m scared,” “I … Continue reading Not Ready? 3 Ways to Push Yourself to Do It Anyway
Don’t Know Much About [ ]? Develop Engaging Content Anyway by Mobs Robertson , April 24, 2019 Growing up in the early aughts without television, I learned just enough about the show “Even Stephens” to join a conversation without having seen the latest episode. Fast-forward 15 years, and I find myself using that skill frequently … Continue reading Don’t Know Much About [ ]? Develop Engaging Content Anyway
Neil Wood-Mitchell — February 26, 2019 Follow @ThreeMotionUK — February 26, 2019 PART I: WHY We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the … Continue reading What the Heck Is Video Marketing Anyway? The Why, What & How…
Jeff Lewis — August 9, 2018 — August 9, 2018 Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results. (Well, after a few ads … Continue reading 3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway
Sourov De — July 13, 2018 — July 13, 2018 kaboompics / Pixabay You know it, I know it. We’re supposed to blog. Blogging helps with SEO. It leads to backlinks. It fills out your website and provides value to your audience. Heck, I’m pretty sure it’s gluten free and full of freaking antioxidants, too. … Continue reading Why I Hate Blogging, But Do It Anyway
Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
