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Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments by Colin Kirkland , January 20, 2023 In-game advertising platform Anzu has announced a new patent from the U.S. Patent and Trademark Office for its own ad-tracking technology aimed at improving viewability, attention metrics, and data available to advertisers when running in-game ads. … Continue reading Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
