Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1% by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 The cost per click (CPC) on Google ads continues to rise — up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by … Continue reading Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1% →