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Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers
Ben Mulholland — June 21, 2017 — June 21, 2017 Apple is well-known for being innovative and immensely successful, to the point where the company is worth $ 750 billion (and counting). However, without a healthy dose of workflow analysis they would’ve crumbled under their own business model back in the late 1980s. “We could … Continue reading Workflow Analysis: Apple’s Secret Ingredient to Success
Tom HustonJune 30, 2015 Smartphones have long been striving to live up to their name, but Apple is now upping the AI ante. In a push to rival Google Now, Apple has unveiled new upgrades to its popular “intelligent assistant,” Siri, with clear hopes of returning her to the head of the mobile class. The … Continue reading 10 Things Your Company Can Learn from Apple’s “Proactive” Siri
As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple … Continue reading Public Relations Metrics Are Like Apples for Pie
