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Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. Brianna Miller on January 15, 2025 In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified … Continue reading How to apply your lead scoring strategy in HubSpot and Monday.com
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
By Michael Grothaus December 01, 2023 If you’re going to be looking for an internship in 2024, you’ll want to take a peek at a new report from resume maker company Resume.io. The firm analyzed Glassdoor data to find out which are the best and worst U.S. companies to intern for based on whether … Continue reading Apply at one of these companies in 2024 if you want an internship good enough to recommend
Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques. William Terdoslavich on March 15, 2023 Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But … Continue reading Don’t apply wishful thinking to your data
By Jared Lindzon November 21, 2022 The last few weeks of the year tend to see a dramatic drop in hiring activity, but this year might be different. Despite inflation, rising interest rates, and mass layoffs at large tech firms some experts believe hiring activity will actually remain relatively strong through the holiday … Continue reading This holiday season might be an unusually good time to apply for a job
Steven Imke November 22, 2021 The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or innovation. It is associated with the expectations of the market’s perceived value of a technology or innovation over time. The Gartner Hype Cycle helps business owners understand how the market … Continue reading How to Apply the Gartner Hype Cycle to Small Business
Amy Drader August 20, 2021 Business vector created by pch.vector – www.freepik.com Any chance this scenario or aspects of it sound familiar? “Our team is great at making decisions when everyone agrees, or the stakes are low. But we struggle otherwise. If we need to make a big decision, our goal is to decide together. … Continue reading Demystify Decision-Making, Apply Structure and Process
Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?
Steven Imke May 28, 2021 Do you run your business, or does it run you? Are your day-to-day operations a constant struggle? Are you increasingly frustrated? Do you spend more time putting out fires than planning for the future? Remember the day when you started your business. My guess is that you envisioned that being … Continue reading How to Apply the Step Dynamic to Business Growth
Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing
