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Learn how to build and test hypotheses to bolster a scientific approach to performance testing. Jeanne Jennings on January 2, 2025 There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really makes a difference. I … Continue reading Applying scientific method to performance
Sarah Rosenquist November 23, 2020 Back in 2015, Google started talking about psychological safety. It was the common thread between their highest performing teams. When you hear that, you can’t help but get sucked into a vortex of trying to figure out how to foster psychological safety and measure it in your team. I was … Continue reading Applying Radical Candor to Praise and Critiques
AI: Applying It To The New Now by Megan Clista , May 29, 2020 When marketers talk about artificial intelligence (AI), they’re talking about art — the art of crafting insight-driven content. That’s what AI is, right? A perfect algorithm that builds meaningful connections with audiences, improves brand equity, and curates a wealth of potential … Continue reading AI: Applying It To The New Now
Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys
Cesario Ramos — January 17, 2020 In my first article, I explained what Scrum Patterns are and why they could be useful for you in your transformation. The second article explained how to select the Scrum Patterns from the Pattern Languages. In this 3rd article, I build on the previous two articles and give an … Continue reading Applying Scrum Patterns in Practice
Jennifer Warren — August 29, 2019 Follow @https://twitter.com/contactjwarren — August 29, 2019 These days we seldom find ‘zero results’ for our search queries on Google. In fact, the search engine has become so powerful, thanks to evolving algorithms, that it effortlessly throws up ‘Accurate and Relevant Results’ for all our search queries. However, one cannot … Continue reading Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics
Samar Birwadker — August 4, 2019 Follow @samarbee — August 4, 2019 If you’re not applying the job fit theory to every position you’re considering, you risk accepting a job you’re not fit for. Your personality impacts everything you do. What clothes you wear, who you’re friends with, and, stay with me now, even what … Continue reading Are You Looking at the Job Fit Theory When Applying for Jobs?
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Meredith Wood — May 3, 2019 Follow @fundera — May 3, 2019 Loans backed by the Small Business Administration are well-known for being some of the best deals in small business lending. They’re also notorious for having stringent qualifications and an extended application process. An SBA loan is not something you apply for on a … Continue reading 7 Reasons Why It’s Worth Applying for an SBA Loan
Ingrid Catlin — March 27, 2019 Follow @blueingy — March 27, 2019 Gallup, an organization long noted for its in-depth analysis of employee and customer engagement, identified a number of necessary requirements for successful B2B customer focus. Dubbed the Customer Engagement Hierarchy, the model includes those elements that go beyond standard customer satisfaction and increase … Continue reading Applying a Customer Engagement Model To Your Channel Partners
