Tag Archives: Approach

An approach to unlocking first-party data strategies

Data Strategy

This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies →

Big Lots’ approach to building an identity roadmap

Identity Platforms

The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap →

2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Predictions

As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023   The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year →

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach

Holiday Season

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach by Ray Schultz , December 6, 2022 Consumers are feeling far from optimistic as we get closer to the holidays, according to Jungle Scout’s Q4 Consumer Trends report.  Of U.S. shoppers, 80% believe the country is headed for a recession, and 93% have noticed higher … Continue reading Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach →

3 ways Panasonic embraces a customer-centric approach using technology

Consumer-Centric Marketing

Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology →

Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation

Personalization

beverages Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation by Steve Ellwanger , July 19, 2022   Pioneer kombucha brand Synergy is differentiating itself for first-time kombucha users by calling out the “raw” nature of its probiotic-rich beverages. That message is being delivered via creative from the Giant Spoon agency in which people are seen … Continue reading Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation →

How to Streamline Your Freelance Business with Kanban Approach

Freelancers Skills

How to Streamline Your Freelance Business with Kanban Approach Hazel Raoult / 11 Jul 2022   The COVID-19 pandemic saw a significant increase in the growth of the freelance industry. According to Website Planet, there were about 1.1 billion freelancers worldwide in 2021. So, what is driving these professionals to adopt freelancing? Besides better financial … Continue reading How to Streamline Your Freelance Business with Kanban Approach →

This is why you hate the idea of going back to the office (and how to approach it if you have to)

Back-To-Office

By Lia Garvin   May 01, 2022 Whether we were anxiously waiting to go back into the office over the past two years or desperately hoping working from home was here to stay, one thing is clear: The elusive “return” isn’t what we were promised. The commute still sucks, the conference rooms are still overbooked, … Continue reading This is why you hate the idea of going back to the office (and how to approach it if you have to) →

GumGum introduces a personal data-free approach to digital advertising

Digital Advertisement

Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising →

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