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Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Chris Wood on June 28, 2024 Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making … Continue reading How M&M’s transformed ERP and commerce with composable architecture
CMS Architecture: Difference Between Headless CMS and Decoupled CMS Pratik Mistry / 10 Oct 2022 Are you familiar with all the buzzing going around different content management solutions? There’s a high chance that you will be confused by buzzwords associated with content management solutions if you’re starting with digital transformation. With so many … Continue reading CMS Architecture: Difference Between Headless CMS and Decoupled CMS
The customer experience is the starting point in building technology to solve problems to improve everyday experiences. Henry Hernandez-Reveron on September 9, 2019 We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or … Continue reading How to use CX-led architecture to transform your business
Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services
Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture
Andrew Schulkind — March 3, 2019 — March 3, 2019 House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation and infrastructure are critical even though it’s the shiny features (like kitchens and … Continue reading Does Your Website Architecture Hold Up?
Disha Sharma — May 11, 2018 — May 11, 2018 Site architecture is an important on-page SEO factor. If you get it right, both search engines and visitors will understand what your site is about and find the information they need easily. So if you’re planning a new website (or reorganizing your existing one), work … Continue reading How to Build a Site Architecture That Boosts SEO
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017 If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?
Lauren Kincke — April 4, 2017 — April 4, 2017 From reading my last three posts in this series, I trust you understand the importance of tackling legacy technology and data. Are you empowered to manage the conversations around those items? Next up, let’s talk about how to inventory and optimize your processes, and use … Continue reading Process Makes Perfect With Your MarTech Stack Architecture
by Susan Gilbert June 28, 2016 Follow @SusanGilbertJune 28, 2016 How Silo Architecture Can Attract Visitors And Google to Your Website Would you like to see higher search engine rankings for your website? Are visitors not getting the information they need right away when they arrive? If you use WordPress then a silo architecture structure … Continue reading Increase Your Website Sales and Ranking with Silo Architecture
