Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’ by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2024 Google debuted the campaign ‘Dear Sydney’ during the opening ceremony in the Paris 2024 Olympics, putting the spotlight on a little girl who loves to run and her idol, 24-year-old Sydney McLaughlin — a track … Continue reading Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’
By Chris Morris February 10, 2024 Valentine’s Day is confusing enough for us humans. Imagine how confounding it might be for a machine. While generative AI is designed to continually get smarter, romance is not something for which there’s a definitive course of study. So as Valentine’s Day approaches, we got curious: What have … Continue reading I asked AI chatbots to plan a Valentine’s Day date. They were surprisingly helpful
ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to. Josh Perlstein on January 30, 2023 Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital … Continue reading When I asked ChatGPT to write an article about ChatGPT
By Mita Mallick May 26, 2022 One of the questions that has haunted me, plagued me, and followed me throughout my entire career is this: Where are you from? While it may appear to be an innocent question, for many people of color, it is one of the most popular microaggressions we are confronted … Continue reading Your BIPOC employees are sick and tired of getting asked this question
Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For
Simon Cooper — January 29, 2019 — January 29, 2019 At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that … Continue reading Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do?
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017 For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sherry Bonelli on October 9, 2017 Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out … Continue reading Local SEO: 7 Google My Business questions asked and answered
Peter Szanto — June 7, 2017 Follow @szantopeter— June 7, 2017 Here are my written thoughts on it. (Summary at the end) What’s the name of the third person to fly the Atlantic Ocean solo? Do you know it? I didn’t. The real question is that how hard is to figure out what our … Continue reading I met with Garyvee and asked him about the Law of Category
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey. Sherry Bonelli on November 15, 2016 at 1:30 pm A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their … Continue reading 70% of consumers will leave a review for a business when asked
