Tag Archives: Aspire

If You Aspire to Excellence Focus on Process

Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process →

Here’s Why You Shouldn’t Aspire to Become a Social Media Guru

Social Media Utilization

KC ClaveriaSeptember 3, 2015 Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many marketers started referring to themselves as social media gurus, mavens, and ninjas. But … Continue reading Here’s Why You Shouldn’t Aspire to Become a Social Media Guru →