Tag Archives: Assess

Everyone says they offer AI. Here’s how to assess those claims.

It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims. →

Is it Time to Assess Your Email Marketing Strategy?

Email Strategy

John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy? →

Assess and Measure Competitiveness to Stay Strong

Competition Strategies

Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong →

5 Ways to Assess Cultural Fit Before Accepting a Job

Job Search

by Personal Branding Blog May 21, 2016May 21, 2016 When you land a job interview, you research the company’s website to see how you’re a good fit for them. You make note of the prospect’s history and accomplishments, prepping yourself to acknowledge the company’s good qualities and figuring out how you’ll sell yourself as a … Continue reading 5 Ways to Assess Cultural Fit Before Accepting a Job →