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With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024 In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement
It took Google nine days to explain its pushback against the IAB Tech Lab’s assessment. Criticisms are now detailed in a 28-page response. Kim Davis on February 15, 2024 Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to … Continue reading Google hits back at IAB Tech Lab Privacy Sandbox assessment
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
PMaps Pre-employment Assessment Tool to the Rescue Pratisrutee Mishra / Oct 2, 2023 Did you know? Only 39% of your employee’s time is spent doing the task they were hired for. You might contradict this finding with “It’s not the hours they work but the quality of delivery.” Sure, it is. And that gives … Continue reading PMaps Pre-employment Assessment Tool to the Rescue
This survey will help you to find out how they feel your company is currently doing in relation to these principles. Stacey Ackerman on December 2, 2021 We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile … Continue reading Use this assessment to gauge team alignment with agile marketing values
Anthony Mersino February 16, 2021 Lately, I’ve been hearing a lot of buzz about agile assessment tools. Whether it is comparative agility or the AgilityHealth assessment, it seems that people want to be able to measure the relative agility of one or more of their teams. Most agile coaches that I know have developed some … Continue reading An Assessment of Modern Agile Assessment Tools
Jarrell Chalmers August 13, 2020 One of the most common questions we receive from B2B Marketers is how do interactive assessments vary from quizzes? Quizzes play an entirely different role in the marketing & sales funnel than assessments. Quizzes do an excellent job capturing the top of the funnel leads, while assessments are designed to … Continue reading What Is the Difference Between an Assessment and a Quiz?
Megan Nau — April 30, 2020 Talent assessment should be a strategic tool that drives positive, measurable outcomes With CEOs paying more attention to both people and metrics, a data-driven talent assessment strategy should be a no-brainer in an organization’s hiring process. However, for many executives, a talent assessment strategy is an afterthought, and is … Continue reading Benefits of a Talent Assessment Strategy & Reasons Why Your Business Needs One
Sylvia Moses — November 8, 2019 Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing project risk. Running a project can sometimes feel like the plot of a Final Destination movie. No matter how much you prepare for it, disaster is always right around … Continue reading The Complete Guide to Project Risk Assessment
