Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Stephanie Miller on June 12, 2024 We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with … Continue reading 7 value-added assets to engage and upsell customers
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
By Chris Morris June 22, 2023 Bed Bath & Beyond is still headed, at least partially, to the great beyond—even after Overstock.com won an auction to buy the struggling retailer’s intellectual property and digital assets. The chain’s brick and mortar stores are set to wrap up operations by June 30, meaning you have a … Continue reading What’s next for Bed, Bath & Beyond now that Overstock.com has bought its assets?
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Alejandro Arrieche Last updated: 13 April 2022 The parent company of the world’s largest social media platforms – Meta Platforms – appears to be getting ready to open up its doors for creators to start developing content and digital assets in its metaverse. According to an exclusive report from Reuters published (April 17, 2022), Meta … Continue reading Meta Platforms Opens Up the Doors for the Creation of Digital Assets
4 Financial Technology Companies Changing How We Handle Our Assets Brad Anderson / 04 Feb 2022 The financial technology (FinTech) sector is growing and expanding at an oftentimes dizzying rate. The sheer pace of change is affecting how we conduct our day-to-day lives. It’s also impacting how we spend, save, protect, and invest our … Continue reading 4 Financial Technology Companies Changing How We Handle Our Assets
The move will bring upgraded professional production to Zoom events. Chris Wood on December 27, 2021 Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part … Continue reading Zoom acquires video production assets from Liminal
Jennifer Lyons April 28, 2021 As a business owner, you may have heard that online assets are important — but do you know which assets are most beneficial to your brand? If the answer is “no,” don’t worry. This article will cover the definition of online assets and their importance to your business. It will … Continue reading The Value of Online Assets
Michael Zhuang — July 11, 2019 — July 11, 2019 Asset protection means preserving your hard-earned wealth from being taken by others in legal actions, justifiably or otherwise. America is a wildly litigious society. We have just 5 percent of the world’s population, but we generate 95 percent of the world’s lawsuits. No kidding, 95 … Continue reading How to Protect Your Assets
