Tag Archives: assets

How to Take Care of Your Company’s Most Valuable Assets

Hutch Morzaria — July 5, 2019 — July 5, 2019 Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success of the company. It not only boosts the productivity and efficiency of the company but also decreases turnover costs. Good employee relations ultimately provide a … Continue reading How to Take Care of Your Company’s Most Valuable Assets

Growth, Money, and People Power: Converting Assets Into Opportunities

Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities

Brand Style Guide: Matching Your Print and Digital Marketing Assets

Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets

Your most effective marketing assets may be hiding in your fans’ social activity

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016  It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity