Tag Archives: assets

How Your Assets May Not Be Working As Hard As You Are

by Brian Stupp May 24, 2016 Follow @IOUFinancialMay 24, 2016 Why A Cash Flow Loan is Better Than Collateral for Business Assets are the things your business owns. They include short-term ones, such as accounts receivable, cash, and inventory, and long-term ones, such as plant and equipment, intellectual property and goodwill. A business’s job is … Continue reading How Your Assets May Not Be Working As Hard As You Are →

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Digital Marketing

Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing →

Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

Online Sales

Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3) →

How To Keep Track Of Assets

Business Process

Isaac LeungJune 23, 2015 As an industry, we are seeing more and more variation in the formats required for any one piece of advertising. For videos, there are the different encodes needed for HD and SD broadcasts, for the various online video platforms, and for social networks. For print and digital, there are a plethora … Continue reading How To Keep Track Of Assets →