Ashley Aptt — November 17, 2017 — November 17, 2017 Pixabay When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the full picture? … Continue reading How to Maximize the Effectiveness of Your Assisted Conversions →