Tag Archives: Attendance

Beyond attendance: Unlocking B2B growth with event-led strategies

Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short.  Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies

How Public.com used personalized cross-channel engagement to double attendance at live events

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events

5 Key Tips for Driving Attendance at Field Events

by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events

Live Tweeting: How to Get the Most Out of Conference Attendance

Kenna GriffinOctober 29, 2015 There are at least 75 noteworthy professional conferences hosted this year for journalists and journalism educators. Those are journalism-specific conferences. That number doesn’t even include conferences in related disciplines like public relations, social media, marketing, or blogging. There are hundreds of conferences a year in just this one profession, and I … Continue reading Live Tweeting: How to Get the Most Out of Conference Attendance

7 Tactics to Improve Your Webinar Attendance Rate

Jessica VionasAugust 24, 2015 It’s actually pretty amazing how consistent webinar attendance rates are across topics, industries, and sponsors. Basically, for any given live webinar, you can expect about half of your registrants to actually show up. My experience putting together dozens of webinars consistently showed this statistic to be true, with very little deviance. … Continue reading 7 Tactics to Improve Your Webinar Attendance Rate