November 17, 2024 What makes a hero worthy of our attention They are the ones who demonstrate transparency, vulnerability, empathy, humility, and grit in everything they do.? BY Yonason Goldson Recently, my friend Scott asked me out of the blue:? Is there anyone you idolize? I answered that I’d have to think about it. Scott followed … Continue reading What makes a hero worthy of our attention
Tag Archives: Attention
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
CTV ads beat mobile and desktop for viewer attention
New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes. Chris Wood on July 18, 2024 CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in … Continue reading CTV ads beat mobile and desktop for viewer attention
A Visual Attention Study That Went Terribly Right
A Visual Attention Study That Went Terribly Right by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2024 How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up? Other than that, participants … Continue reading A Visual Attention Study That Went Terribly Right
Why every CEO must pay close attention to what their customers are saying
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
Why now is the time to pay attention to micro-communities
Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way. Taylor Peterson on February 9, 2024 It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality … Continue reading Why now is the time to pay attention to micro-communities
You can coach your brain to increase your attention span—here’s how
By Fast Company Staff January 18, 2024 From the infinite scroll of Facebook and Instagram to the temptation of a perfectly sunny day, there are a lot of distractions that prevent you from zeroing in on your work. Turns out, human brains are in the moment for just over half of our waking hours—a … Continue reading You can coach your brain to increase your attention span—here’s how
2024 Predictions: Email captures marketers’ attention
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Chris Wood on January 11, 2024 When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of … Continue reading 2024 Predictions: Email captures marketers’ attention
Where 6M Pieces Of Content Got Attention
Where 6M Pieces Of Content Got Attention by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Content will once again this year become a focus for marketers, but perhaps not the way you might expect. While this year many marketers will create and test content with the assistance of generative artificial intelligence (GAI), Neil Patel, … Continue reading Where 6M Pieces Of Content Got Attention
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’