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Tag Archives: Attention

Why every CEO must pay close attention to what their customers are saying

   April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying

Why now is the time to pay attention to micro-communities

Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way. Taylor Peterson on February 9, 2024 It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality … Continue reading Why now is the time to pay attention to micro-communities

2024 Predictions: Email captures marketers’ attention

Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Chris Wood on January 11, 2024 When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of … Continue reading 2024 Predictions: Email captures marketers’ attention

Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’

Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan  @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’