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Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
DoubleVerify, Scibids Unveil AI-Powered Attention Metrics by Laurie Sullivan @lauriesullivan, June 19, 2023 DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic Optimizer. To maximize return on ad spend (ROAS) and campaign outcomes, DoubleVerify entered an exclusive partnership with Scibids … Continue reading DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use
Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention
Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape
Julie Hansen April 29, 2021 May I have your attention, please?! … Gosh, if only it were that easy! I’m sorry to say that virtual interaction rarely happens on its own. Meaning that, as the salesperson, it is your responsibility to create both the desire and the opportunity for your customer to easily interact with … Continue reading 3 Factors to Improve Attention and Interaction in Virtual Meetings
Dave Brock April 13, 2021 Recently, I participated in a Clubhouse discussion, it was my first and I was surprised to be invited to be part of the panel. After the discussion, one of the hosts asked my impressions. “It was interesting, we covered a lot of different ideas. But I wish we could have … Continue reading Our “Attention” Problem
Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You
Gleb Tsipursky December 17, 2020 What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or … Continue reading Are You Paying Attention to What Matters in This Pandemic?
Working from home has been a boon to the attention economy, but understand that it will not last. Chris Elwell on May 1, 2020 Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of … Continue reading Enjoy the attention glut while it lasts
