Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes by Laurie Sullivan @lauriesullivan, November 9, 2021 Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate advertisers’ targeting of people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, … Continue reading Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Michael Flaherty — March 6, 2020 Back in September of 2019, Google announced that they are changing how websites and publishers should mark link attributes starting March 1, 2020. Some SEO experts across the web are panicking, while others believe nothing really will change. So what gives? Before we get into that, let’s go over … Continue reading Follow, Nofollow: Why You Should Give a Hoot About Link Attributes
Max Palmer — October 25, 2019 Jeff Bezos, Bill Gates, and Mark Zuckerberg are revolutionaries. People can argue about the social or economic merits of their work, but there is no doubting that they have each had a dramatic impact on the technological world as we know it. They share many business attributes that have … Continue reading 8 Business Attributes of Jeff Bezos, Bill Gates, and Mark Zuckerberg to Emulate
Catey Miller — May 20, 2019 — May 20, 2019 You’re putting some thought into how to attract visitors to your website; maybe you’re taking on a full redesign or maybe you’re working with a UX specialist to make tweaks to an already eye-catching site. Visual elements are important for lead generation, and visitors may … Continue reading 9 Attributes of High-Performance Website Copy
Gary Harpst — August 31, 2018 — August 31, 2018 Excellent organizations have three primary attributes according to our field research. First, they are learning organizations. Individuals in the organization should be like members of an Olympic team, where the best keep learning how to get better. Second, excellent organizations have clearly defined areas in … Continue reading 3 Attributes of Excellent Organizations – Learn, Lead, Last
Natalie Eisele — July 20, 2017 — July 20, 2017 Free-Photos / Pixabay Only 21% of employees in the U.S. agree that “their performance is managed in a way that motivates them to do outstanding work,” according to a Gallup poll. That means 79% of people in the workplace feel that leadership does not do … Continue reading Every Leader Should Have These Attributes
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. Adam Dorfman on June 29, 2016 When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you might be … Continue reading Why Google is mining local business attributes
by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance
