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Tag Archives: Attributing

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017   The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position

The Dangers of Not Attributing Customer Calls to Digital Marketing

by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing

Attributing Retail Store Transactions To Online Clicks At Keyword Level

Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level