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Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping
By Andrew Bevan October 19, 2022 Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created … Continue reading Pharrell Williams launches a digital auction house for A-listers and collectors
By Troy Evans September 7th, 2016 When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re an executive, are you fully aware of the potential … Continue reading How To Use AdWords Auction Insights in Your Marketing Strategy
by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?
Tanner HackneyAugust 12, 2015 You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect. When running a PPC campaign, it’s absolutely vital that you stay on top … Continue reading How to Get the Most out of Your Auction Insights
Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
