Tag Archives: audience

Marketo update improves audience insight for webinars

Adobe continues to improve its webinar capabilities in the latest Marketo update. Lindsay Fay on August 21, 2024   Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from … Continue reading Marketo update improves audience insight for webinars

Google: Audience focus, content quality are still the keys to SEO

Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024   If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO

GrowthLoop and TransUnion partner to improve audience reach

CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan  @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan  @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals

Why AI will make the greatest impact on B2B audience insight, not content

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content