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Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content
Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements
The Secret Principle To Delight Any Audience by Kaila Colbin , Featured Contributor, December 2, 2022 A long time ago, I noticed something about songs I love: They feel inevitable. I listen to them and have a sense of coming home, an idea that this song could not have been written any other way, … Continue reading The Secret Principle To Delight Any Audience
Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’
5 Ways To Better Reach Your Audience Brad Anderson / 30 Jun 2022 Attempting to reach your audience is difficult, as the internet is full of information, and consumers are flooded with the constant noise of advertising, social media, and email. It can be intimidating for a company to get its message heard over the … Continue reading 5 Ways To Better Reach Your Audience
Explore our marketers’ guide to audience development, a process imperative for brand success. Akshat Biyani on June 1, 2022 Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and … Continue reading Why we care about audience development
Says group is too diverse to be granted class-action status. Constantine von Hoffman on April 18, 2022 Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately … Continue reading Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Tom Whatley November 30, 2021 79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand … Continue reading A Guide to Reputation Management: Build an Audience of Superfans
