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Tag Archives: Audigent

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Partnerships

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan  @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week.  On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy →

Audigent Expands Programmatic Targeting With The Weather Company Data

Programmatic Advertisement

Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan  @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data →

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