May 31, 2024 It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump New research by the Center for Countering Digital Hate sounds the alarm ahead of a blockbuster political season. BY Chris Stokel-Walker Seeing is no longer believing, thanks to the rise of generative AI video tools. And now, in a crucial election … Continue reading It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump
Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
X introduces audio and video calls for Android users The Premium feature was already available on iOS. Sarah Fielding Fri, Jan 19, 2024 SOPA Images via Getty Images X (formerly Twitter) rolled out audio and video calling for iOS users back in October 2023. Now, the feature is coming to Android, with an … Continue reading X introduces audio and video calls for Android users
Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators
Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’ by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2023 An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive communication apps. New Zealand native Tristram Ingham has facioscapulohumeral muscular dystrophy … Continue reading Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’
Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio
By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio
By KC Ifeanyi This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us. While mastering Tuareg musician Mdou Moctar’s acclaimed 2021 album, Afrique Victime, audio engineer Heba Kadry had one overarching priority: to … Continue reading Why the audio engineer behind your favorite indie albums sticks to analog
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
